Why is this app named Rory??
May 11, 2025
This app is named Rory. I spent at least a couple of weeks thinking about names, which turned out to be pretty tough. Maybe I should explain what an event ticketing platform is before diving into the naming process - I'm not sure if it's a term people generally know (and it's possible you found this blog post randomly, not through the site itself).
The idea is straightforward: if you have tickets to sell for anything—maybe a community play, a farm tour, or a yoga retreat—you sign up on the platform, describe your event, set your schedule and pricing, add your payment details, and get a neat little webpage where people can buy tickets. When attendees show up, you scan their tickets using the scanning part of the platform to check that they've paid.
Initially, I searched for names incorporating the words "ticket" and "event". It's the most obvious thing and presumably good for SEO. Unsurprisingly, every remotely-decent .com domain containing those words was already taken. Even when looking at alternative TLDs1, nothing very appealing stood out. While searching, I saw dozens of existing ticketing sites that honestly looked pretty far from what I was going for. So many people have tried to create ticketing businesses of some sort over the years, and while some of them are great, a lot are sort of half-baked, and maybe never even launched. I really began finding names containing "ticket" or "event" actively repellent at some point, and decided I didn't want either of those words in the name at all. Why use words that, 90% of the time, are tied to a product that's nothing like what I am aiming for.
At some point, I thought using a person's first name might be a good direction. I brainstormed a few ideas, had a few I liked, but none that were available in decent domain names, so I moved on. Then, a week or two later, a friend who is quite interested in naming products suggested "Andy." His argument was that Andy is a very approachable and friendly name, which I agree with. I think it's a really good product name, and surprisingly2 there aren't any apps using it.
Unfortunately, the name is a no-go for me. Nobody has ever called me Andy - I've always been Andrew. If I named the product Andy and it became successful, people would assume I'd named it after myself. First off, that just looks kind of weird and narcissistic. More than that though, I would hate having to explain "No, I don't actually go by Andy, it's uhh.. just a good name.. even though yes it's sort of my name". (Which by the way reminds of one of my favourite internet facts: Google's PageRank algorithm, which ranks web pages, was supposedly not named because it RANKS PAGES but supposedly after co-founder Larry Page. Even typing that makes me think it must be wrong3.
So, I rejected Andy but still liked the idea of using a friendly, jovial first name. I searched through lists of names with this specific vibe in mind, and, I came up with Rory. To me, Rory sounds like a fun, Irish guy—the kind you'd want at events, someone everyone's happy to see coming along. Rory is the fun Irish roommate of a guy you work with. When there's a work outing or bar night someone will say "Hey Yan, make sure to bring Rory, that guy is great!" or "Hey Niab, is Rory coming to the beer tasting tour?"4.
Another bonus: Rory-dot-com domain is theoretically available for purchase if the platform becomes huge. For now, I've chosen withrory.com5 as the domain. I think the "with" works nicely for an event ticketing platform. I thought about a more traditional tryrory type of domain, but it just didn't hit. I think it just looks weird with the repeated ry letters.
So that's the name! I imagine I'll have more interested posts coming up here, so keep an eye out.
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A TLD is a Top Level Domain - .com is one, .biz is another, .ly is one, etc. ↩
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The idea of naming products or apps with a human's first name is pretty old. An early computer example was the Apple Lisa, although I doubt it was the first. I bought an Audrey in the early 2000s (although never really used it), and of course, all you ever hear about these days is Claude. ↩
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It's possible that one of the Google founders said this facetiously at some point and then it got repeated as a serious fact. If so, that's actually good and funny, and not just kind of weird. ↩
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Yan and Niab are roommates. They work together and then share a ride home to their 4-person house where they live with Rory and this guy Jon who is cool but he has his own stuff going.Jon went to a couple of parties that all Yan and Niab's work friends attended, but nobody makes a big deal about inviting Jon to the beer tasting event. Jon is fine, but he's no Rory! ↩
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I will try to remember and come back and link this when it's actually live - soon. ↩